What’s on

INLEA is fueled by the experience of great professionals. Therefore, we are happy to share the hottest news and publications as well as our agenda and the success of our team members.

Working from home

Working from home

05/04/2020

No morning commute, no stopping by your colleague’s desk to say hello, no lunch at your favorite restaurant around the corner from your office, the daily routine is feeling much different for many workers as the world works to contain COVID-19. Working from home Everyone who works remotely has to figure out when to work, […]

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Leadership skills

Leadership skills

04/30/2020

Whether running your own business or leading teams in an office setting, the best leaders require a strong set of leadership qualities to help positively interact with their employees, team members, and clients. Leadership skills Behavioral theories suggest that leadership skills aren’t ingrained and can be taught, people can obtain leadership qualities through teaching and […]

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Marketing Tool: is the catalog striking back?

Marketing Tool: is the catalog striking back?

04/28/2020

Print media and catalog marketing is making a comeback, and in a big way! With the advent of digital media and marketing, and the age of modern technology, the humble catalog often took a backseat and was seen as a forgotten form of marketing. The internet, smartphones, television and radio all became the new forms. […]

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International Intellectual Property

International Intellectual Property

04/21/2020

International Intellectual Property (IP) Law is a patchwork area of intersecting multilateral and bilateral agreements and their resulting harmonization of national laws. It has become an increasingly important and frequently litigated area, particularly in the patent, copyright, and trademark areas. In addition, in the past few decades, there have been louder calls for the protection […]

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8 Steps to Growth Internationally

8 Steps to Growth Internationally

04/16/2020

To continue the growth of your business you can create a new product/service, increase your market penetration, or enter a new market. Entering a new international market gives your company access to new customers, which can positively increase company revenue. To compliantly sell your product or service in a new international market, you will need […]

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Branding adaptation to the international market

Branding adaptation to the international market

04/14/2020

In a globalized world like todays, the internationalization is an opportunity to enhance companies’ competitiveness and market positioning. However, in recent years it has gone from being a strategic option to become an imperative to achieve not only competitiveness but even the survival of many industries. Branding adaptation to the international market As a business […]

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Sales department: can they help you with digitalization

Sales department: can they help you with digitalization?

04/09/2020

Since the dawn of the Internet era, experts have predicted that technology will replace salespeople, and it’s easy to find examples. But sales organizations can survive and thrive in the new digital world by responding to the changes that digital brings to products, customers, salespeople and sales channels. A more data-driven approach to sales decision-making […]

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Don’ts of Global Marketing

Don’ts of Global Marketing

04/06/2020

It’s exciting to take a business into the international stage, targeting global customers and new opportunities. However, in your hurry to reach them before your competitor does, it’s all too easy to overlook some of the finer points of internationalization. Don’ts of Global Marketing. Unfortunately, it’s these same details that can make or break an […]

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Is Latin America a good option to expand internationally

Is Latin America a good option to expand internationally?

04/02/2020

The world is quickly becoming economically integrated, forcing unprecedented changes at every level of industry. Foreign companies are becoming more competitive. Whether you’re small or large, manufacture products or provide services, or even have interests limited to the domestic market, fast moving global developments will impact your business. As organizations look to expand internationally and […]

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