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INLEA is fueled by the experience of great professionals. Therefore, we are happy to share the hottest news and publications as well as our agenda and the success of our team members.

7 examples of really interesting international marketing strategies

7 examples of really interesting international marketing strategies

02/17/2020

Because there is no one-size-fit-all approach to marketing, you often can find the best examples of marketing strategies by brands dominating in their respective industry. On this post, we will be listing 7 examples of very powerful and brilliant global marketing strategies to help paint a picture of what a great global marketing strategy looks […]

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Trends shaping the future of work

Trends shaping the future of work

02/13/2020

The millennials, technologies, globalization, mobility, new attitudes… The employment scene is changing at an ever-faster rate and it is vital to know and understand these changes.  Trends shaping the future of work. But why are these changes happening now? There are five of them, as seen below, and before exploring anything else around the future […]

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International Copyright?

International Copyright?

02/11/2020

There is no such thing as an international copyright protection that automatically protects your copyrighted work throughout the world. Whether and the extent a copyright of a U.S. citizen will be protected in a particular country depends on the national laws of that country and whether the United States has copyright relations with that country. […]

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Finding the right balance

Finding the right balance

02/06/2020

Often, our work can seemingly take precedent over everything else in our lives. Our desire to succeed professionally can leave us forgetting about our own well-being. However, finding a harmonious work-life balance is critical to improving not only our physical, emotional and mental health, but also our career health. Here are our top tips for […]

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Top 5 ideas that companies can use to adapt financially to change

Top 5 ideas that companies can use to adapt financially to change

02/03/2020

In the business world, change is inevitable. Some changes are small and easy to adapt to, while others are large and are more difficult to process. No matter what kind of change comes up, you’ll need to learn how to anticipate them and frame how you think about them. Learn our top five ideas that […]

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3 key benefits of an international expansion

3 key benefits of an international expansion

01/23/2020

In today’s global economy, companies of all sizes are establishing operations in foreign markets. This type of expansion can provide several advantages, including greater opportunities for market growth and diversification. However, there are still many firms that haven’t made the leap overseas. If you’re on the fence about taking your company global, consider these three […]

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Do you want to create a global brand?

Do you want to create a global brand?

01/21/2020

Do you have an export plan? Does this involve capitalizing on your brands? Why not make it global? But of course, you need to have a strategy on how to do this. Here are several aspects to think of. Position yourself properly Good brand positioning includes truly understanding your competition and then looking at your […]

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How to be a mindful traveler

How to be a mindful traveler

01/16/2020

Too many tourists today have terrible travel etiquette. They’re rude to locals, they’re disrespectful of traditional customs, and they leave the local environment in worse condition than when they arrived. It’s an unfortunate trend that we can all stop with just a few mindful travel tourist tips. So, before you head out the door do […]

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5 ways to improve your business market research

5 ways to improve your business market research

01/13/2020

There are so many start-ups set up in the last few years. Some have had tremendous success while others failed. A few years ago, it was not easy to start a business. 5 ways to improve your business market research However, this situation has changed. Anyone, who has a computer with internet connection, business skills, […]

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